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Have any Questions?+91 8287459030

Our Core Values

Our Core Values

Value

  • Integrity First
  • Impact over Hype
  • Build for Bharat
  • Green by Design
  • Learn → Improve

What it means in practice

  • Transparent pricing, open APIs, and full data ownership for our customers.
  • We measure success by AT&C loss reduction and consumer satisfaction, not vanity metrics.
  • Designs meet Indian standards, multilingual UIs, and rugged field conditions.
  • Every solution must accelerate renewables adoption or improve energy efficiency.
  • Continuous feedback loops, weekly retros, and a culture where the best idea wins.

Integrity First

Transparent pricing, open APIs, and full data ownership for our customers.

Impact over Hype

We measure success by AT&C loss reduction and consumer satisfaction, not vanity metrics.

Build for Bharat

Designs meet Indian standards, multilingual UIs, and rugged field conditions.

Green by Design

Every solution must accelerate renewables adoption or improve energy efficiency.

Learn → Improve

Continuous feedback loops, weekly retros, and a culture where the best idea wins.

Mr. Deepak Amitabh  -  Advisor (Energy Markets & Policy)

Mr. Deepak Amitabh brings four decades at the intersection of government, markets, and energy. An alumnus of St. Stephen’s College and an officer of the 1984 Indian Revenue Service batch, he served in key tax, investigation, and finance roles before moving into the power sector.

As Chairman & Managing Director of PTC India (2012–2021), he led India’s largest power trading company and was instrumental in shaping the country’s power market, including enabling the launch of India’s first electricity exchange. He also chaired PTC India Financial Services (PFS) and PTC Energy Ltd (PEL), and served on the boards of the Indian Energy Exchange (IEX) and Teesta Urja Ltd.

Mr. Amitabh is a member of the South Asia Group on Energy (SAGE), a high-level initiative under RIS (MEA), and continues to guide multiple enterprises as a Non-Executive Independent Director and advisor (including advisory work in the Adani Group). We’re privileged to have his counsel at Apparent Energy.

Mr. Chintan Shah  -  Advisor (Renewables Finance & Policy)

Mr. Chintan Shah is a renewable-energy leader with ~30 years’ experience spanning technology, financing, and market development. He worked as Group President & Global Head of Strategic Business Development & Policy Affairs at ReNew. Prior to this, he was Director (Technical) at IREDA, India’s dedicated RE financing institution, where he advanced core MoU targets for sanctions, disbursements, margins, and recovery. He earlier led Strategic Business Development & Corporate Affairs at Suzlon, and began his career at TERI. He holds a B.E. in Chemical Engineering from MSU Baroda.

Mr. Shah also contributes to India’s energy transition ecosystem as Principal Advisor to the National Solar Energy Federation of India (NSEFI) and as a frequent industry speaker on wind, solar, storage, and policy.